The BAM Wednesday organised a brainstorming session with members of the media to check an alarming drop in the performance of Malaysian shuttlers on the international stage, especially in team events.
BAM President Tan Sri Tengku Mahaleel Tengku Ariff said the information, ideas and feedback from the brainstorming session would be compiled and included in the association's strategic plan that would be tabled at the BAM council meeting on Saturday.
"We received new input from the brainstorming session today and we will ensure all views and ideas are given due consideration, to determine the future of badminton in the country," he said after chairing a forum called "What must be done to help Malaysia regain the top position in the sport of badminton".
Tengku Mahaleel said what BAM needed was to look at the technology used by other countries to rejuvenate the coaching system in the country.
"The reputation of our players is not bad, just that we must admit that there are weaknesses in the grassroots development and that need to be given priority," he said when winding up resolutions during the forum.
Among media representatives who attended the forum were from the Malaysian National News Agency (Bernama), Utusan Malaysia, The Star, Sports 247, Astro Arena, Metro Harian, Berita Harian, News Straits Times and TV3 representing Media Prima.
Bernama general manager Datuk Yong Soo Heong who welcomed the initiative by BAM said the national body would be able to acquire new ideas through the forum and use them from drafting their development programmes.
"Local sports journalists are equipped with analysis of the country's performance in badminton through their coverage. So ideas offered by them (journalists) can be useful for the transformation of the country's badminton.
"We can share ideas like reviewing the training system, emphasis on discipline of players, etc. The state associations must also play an important role by initiating more competitions at club level.
"Club level competitions are a good way of producing talented players. The technology used in training must also be given due consideration," said Yong who is a former Penang state player (1970s).
News Straits Times sports journalist K.M. Boopathy suggested that BAM utilise ideas contributed by the media to enhance the quality and performance of the national squad.
"We hope the President (Tengku Mahaleel) can focus on improving development programmes at the grassroots and elite level. The focus must be on winning gold medals in the Olympics and World Championships," said Boopathy who has covered major badminton events for more than seven years.