Friday, May 17, 2013

BWF sign four-year deal with IMG Media

THE Badminton World Federation (BWF) received a tremendous boost when they signed a four-year contract with IMG Media.

The new media group will have the rights over all BWF major events, world Superseries and Grand Prix Gold events and will play a crucial role in promoting the sport.

The BWF events are currently televised in more than 160 countries, with more than 5,000 hours of annual coverage. On top of that, BWF’s online channel boasts of 22 million views.

The new agreement yesterday will further boost the statistics. Outgoing BWF president Dr Kang Young-joong said that he could now leave the world body with great satisfaction.

“I’ve said before that my goal was to strengthen BWF’s financial position ... and this agreement with IMG further ensures that. BWF are guaranteed higher revenues from this deal than ever before for media rights,” he said.

A new president – either Poul-Hoyer Hoyer-Larsen of Denmark or Justian Suhandinata of Indonesia – will take over after the annual general meeting (AGM) tomorrow.


THE STAR

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